WPNC’S digital business Chameleon adapts to changing tech landscape with new mission to help good causes do better
25 years after it first launched and a decade since it joined WPNC, technology business Chameleon is shifting focus to deliver digital products and services for charities and non-profit organisations.
The business – now Chameleon by WPNC – aims to simplify services for people who rely on them while also cutting costs for its clients.
It remains part of integrated agency WPNC, which also launched digital fundraising platform goDonate – now spun off as a company in its own right.
Director Phil Dearson leads Chameleon. He said: “Chameleon exists to save money for charities; helping them deliver user and supporter services. WPNC and goDonate will continue to focus on fundraising.”
Chameleon aims to help organisations navigate an increasingly complex digital landscape to harness the efficiency and ingenuity of emerging technologies such as Artificial Intelligence (AI) and automation. The business is already rolling out digital products and services for charities including:
- Crohn’s & Colitis UK
- NSPCC Learning
- SSAFA, the Armed Forces charity
- Blesma Limbless Veterans
To prove its commitment to automated technology, Chameleon’s UK team is using AI and automation tools to enhance capabilities and focus talent on the most valuable tasks. The UK team is supported by a flexible, on-demand workforce based in Ukraine.
Chameleon launched independently in 1998; joined WPN in 2014; and completed a full merger in 2019 to become part of WPNC. Explaining the decision to bring the Chameleon name to the fore again, Dearson added: “This is about leading the way in adapting to change. In the past couple of years, the industry has experienced exponential growth in digital capabilities – but also relentless upheaval from the Covid-19 pandemic and a cost-of-living crisis that has left many charities reeling.
“Just as we’re changing again, it’s our intention to change the game for good causes that want to do better. They can do that by streamlining products and services, trimming the costs of traditional operations while also helping people access what they need quicker and more efficiently.”
Chameleon’s original founder Vicky Reeves recently assumed the role of Managing Director at goDonate. She commented: “While Chameleon has undergone several transformations over the years, it has always retained a reputation and goodwill in the marketplace as a great place to go for digital products and services.
“At a time when charities and non-profits need to be more efficient, while also serving people’s needs using the latest technology, Chameleon’s no-nonsense, modern and pragmatic approach will help organisations to do just that.”