Tip 13: Helpful 404 pages


Ensure an error page is never a dead end on your site by following these tips:

  • Show the header navigation: allows the user to navigate to anywhere on the site using a familiar interface.
  • Error title and message: try to give some context to what page they’re seeing and why (e.g. sorry we couldn’t find the page you were looking for).
  • Add a search box: so they can easily find what they might have been looking for.
  • Add a clear CTA that goes to the homepage.

Bonus: If you have a help / support page, you could link to this to help them find an answer.