Tip 16: Use the ‘X-Y-Z Formula’

Use the ‘X-Y-Z Formula’

“Accomplished X, as measured by Y, by doing Z”

As an individual or agency, use this formula when talking about a new product, service or feature. It will help show the value your skills and expertise have brought. 

e.g. company revenue increased thanks to a 15% positive shift in average donations received after selecting the most effective design layout after A-B testing.