Tip 25: Use social intelligence tools
Click or not…
Similar to our Tip 13 on 404 pages, an empty state should never be a dead end on your site. There should always be a relevant line of copy or CTA so they know what to do next. Some examples:
encourage user-generated content
No deploy Fridays
Breadcrumbs
Accelerated Mobile Pages
Tip 19. Casting a shadow
Don’t hide your info in email graphics
Google my business
Use the ‘X-Y-Z Formula’